Advertising

This advertisement I chose is a commercial for Sony's TX7 cyber shot camera featuring Taylor Swift.
The commercial shows that this specific camera has the ability to take panorama pictures, so you can include a wide range of people or objects.

http://www.youtube.com/watch?v=uhHMWLjL77U

You can either accept the claims of the commercial or you can reject it, based one personal experiences or other sources input. You might of tried the camera and find it difficult to use the special panorama function or found that the camera is amazing. You might also want it because one of your friend told you about how good or bad it is. Or even because of the person advertising it to you. Since Taylor Swift is the person advertising the camera, her fans might be inclined to buy the product.
Every advertisement is some sort of argument. This one has a conclusion is that you should buy the camera. Premises can be the fact that Taylor Swift uses it and that it has a new panorama function.