Appeal to Vanity

One of the other types of Appeal to Emotion, was appeal to vanity. Appeal to vanity is basically appealing to beauty and the want for it. I think especially for young teenagers and adults this is a useful form of appeal to emotion. Appeal to vanity is widely found in materialistic ads for things like makeup and clothes. The ads would show the "beauty" that comes with a certain product, often implying the message: if you wear these clothes or if you wear these makeup then you can be beautiful. Vanity is a strong source of motivation in our generation. The need to fit in and look good  has a huge influence over young people. Peer pressure to be a certain type or look a certain way ha a huge role over choices. Appeal to Vanity has a huge impact on how our generation think and act. That's why those ads that appeal to vanity has such a strong impact on young people.